All posts by Mobile Engineering

Gearing up for #TheBigBillionDays

The Big Billion Days are back and we, at Flipkart are super excited to bring you a bigger, better shopping experience on the App.
We’ve got a host of cool new features that are sure to make retail therapy even more fun this time around. For starters, we wanted to make shopping a collaborative experience and bring back some of the real world feel into the App. Now just like a day out at the mall, you can shop with your friends and family, no matter where they are using Ping.
Last year, we noticed shoppers pre-build carts ahead of the Big Billion Day and then go so far as to share login details and passwords with their friends and family. Now with Ping, you can share your wishlist or cart directly and get opinions from the people who really matter to you.

Ping’s easy drag and drop feature lets you share products and offers with the people who really matter to you. We’ve gone one step ahead and also let you take and share photos within Ping.

For example: Share a picture of a shirt you’re wearing and ask for help in finding a pair of shoes that match. You can even share share your screen using Ping, and show your friends all the products you are considering buying.

In sync with our promise of a great shopping experience on the App, we’re thrilled to have on board the “Image Search” feature. Primarily designed for the fashion and furnishings category, this feature replicates the offline shopping experience of “show me more like this” as it helps shoppers find visually similar products to things they like.

For big sale days like the BBD, the feature helps you save time browsing for products if you already have something specific in mind. All one has to do is click a picture or use a photo on your phone to find fashion products of the same colour, pattern or style on Flipkart.

For example: Describing a shoe or dress is often fuzzy and not easy when shopping online. Image search eliminates the need for defining a product, as it shows up products that are visual matches to what you have in mind.  We tested it on a bunch of tech bloggers earlier this year and found some very happy shoppers!

But that’s not all

The 2015 edition of #TheBigBillionDays will also see revamped cart and checkout features to ensure a smoother, faster checkout experience at the time of purchase.

We’ve recently migrated to a new data centre in a bid to enhance the Flipkart shopping experience. Last year saw reports of huge fluctuations in orders and inability to deal with traffic but with the biggest server farm in the country that has been built in house in just a few months, the Flipkart App now promises a more stable and reliable shopping experience on the App. 

We’re thrilled to bring you all these awesome features in time for #TheBigBillionDays. Download the Flipkart App (if you don’t have it already!) and get set to shop till you drop from the 13th to the 17th of October.

Mobile Number Login


At Flipkart, we always endeavor to create a personalised shopping experience for our customers and are constantly looking at ways to make all your interactions with us easy, safe and secure. We understand the importance of creating a verified communication preference in order to keep your shopping history, orders and other account related information accessible by only you. Our research indicates  a paradigm shift to m-commerce, a customer’s identity is strongly related to their mobile number.

With the above tenets in mind, we redesigned the signup and login experience to be more simpler and safer so that customers can do their shopping as quickly as possible.  You may  have noticed this recent change on the Flipkart mobile application which now allows you to log-in to Flipkart with your mobile number. We hope you love the change.

mobile login

It’s easier

Now you just need your 10 digit mobile number to sign up. We hope you remember your phone number though :) Even if you don’t, our Android app might detect it automatically. It would also auto-fill the One Time Password (OTP) to verify your number. Based on the detected identifiers, we navigate our users to signup or login screen with a pre-filled identifier to ease the login.

Not only sign up, it is also easier to recover or reset your password with mobile number. You no longer need to get into  your email and click on reset link. Just enter your number and tap on forgot password. Our android app will auto-detect and verify the OTP sent to your phone number and you are ready to reset your password. In order to enable our existing customers to use mobile number, we solicit their mobile numbers through prompts. Once you verify the number, you can use it in subsequent logins across platforms.

It’s secure

When using your personal mobile number to sign up, you would notice the  2 step verification, which is an extra layer of security.  We will automatically verify your phone number and password to completely secure your account.

It’s for everyone

Millions of Indians are joining the internet revolution. A lot of them don’t use email. Now, all of them can savour the Flipkart experience.

We are very happy to see so many consumers have already used this new signup and login experience, and have provided positive feedback.  Please continue to provide your feedback  so that we can keep working hard to make your experience even better.



Rahul Koul and Raman Arora